ABOUT US
NuForth is a marketing and distribution partner that helps brands with marketing, branding, go-to-market strategy, logistics, and distribution in the United Arab Emirates (UAE) and in select markets in India, GCC & Africa. The company has been instrumental in bringing & scaling up the regional presence of some pivotal emerging brands. NuForth partners with over ten international brands across 100+ countries through the channel reach of more than 250,000 channel partners.


ABOUT US
NuForth is a marketing and distribution partner that helps brands with marketing, branding, go-to-market strategy, logistics, and distribution in the United Arab Emirates (UAE) and in select markets in India, GCC & Africa. The company has been instrumental in bringing & scaling up the regional presence of some pivotal emerging brands. NuForth partners with over ten international brands across 100+ countries through the channel reach of more than 250,000 channel partners.
ABOUT US
Nuforth distributes a diverse range of products from world renowned & emerging brands in the United Arab Emirates (UAE) and in select markets in India, GCC & Africa region. The Company has been instrumental in bringing & scaling-up the regional presence of some pivotal emerging brands. The organization proudly partners with over ten international brands across 100+ countries, through the channel reach of more than 250,000 channel partners.

NuForth Timeline
NuForth Timeline
Nuforth is a business unit within the diversified global conglomerate ETG (Export Trading Group).


Started distribution with IT & Mobility products
Obtained distribution rights for Logitech


Started distribution wit toy brand PlayShifu


Big foot forward in distribution business with SD & WD
Started distribution of 1st HA brand


6 MORE BRANDS









Started distribution with IT & Mobility products
Obtained distribution rights for Logitech


Started distribution wit toy brand PlayShifu


Big foot forward in distribution business with SD & WD
Started distribution of 1st HA brand


6 MORE BRANDS








About The Parent Company
About The Parent Company
ETG has developed into a global player with a diverse portfolio of expertise across multiple industries, encompassing agricultural inputs, logistics, merchandising and processing, supply chain optimization, digital transformation and energy.
Our passion lies in the upliftment of farming communities; an unhindered commitment since establishment. Our promoters identified three challenges that supply chains in Africa faced and created a globalized business model around solutions addressing these obstacles.
Encompassing Agricultural

Encompassing Agricultural
Logistics

Logistics
Merchandising

Merchandising
Processing

Processing
Supply Chain

Supply Chain
Digital Transformation

Digital Transformation


Started distribution with IT & Mobility products
Obtained distribution rights for Logitech


Started distribution wit toy brand PlayShifu


Big foot forward in distribution business with SD & WD
Started distribution of 1st HA brand


6 MORE BRANDS








About The Parent Company
ETG has developed into a global player with a diverse portfolio of expertise across multiple industries, encompassing agricultural inputs, logistics, merchandising and processing, supply chain optimization, digital transformation and energy.
Our passion lies in the upliftment of farming communities; an unhindered commitment since establishment. Our promoters identified three challenges that supply chains in Africa faced and created a globalized business model around solutions addressing these obstacles.
Encompassing Agricultural

Encompassing Agricultural
Logistics

Logistics
Merchandising

Merchandising
Processing

Processing
Supply Chain

Supply Chain
Digital Transformation

Digital Transformation


OUR CORE VALUES

Integrity
We hold Integrity as the cornerstone of our value system. It embodies the virtues of working with honor and honesty in everything that we do - dealing with fairness in all our relationships with our customers, coworkers, and stakeholders.

Meritocracy
We collaborate and leverage the strengths of our business verticals and functions to create an environment where employees have the opportunity to excel. We are neutral and unbiased while making decisions, always looking at the benefits to the organization, its employees and society.

LEADERSHIP
The nature of our business presents several opportunities for individuals to take up the mantle of Leadership - this encompasses accountability, a can-do orientation, and an unwavering commitment towards a common goal.

Pursuit of Excellence
We are resolute in our pursuit of Excellence in every endeavor by being agile, championing change, and carry an unwavering commitment to creating a long-enduring and positive impact within our industries and societies.

Respect
We Respect everyone and treat them with empathy, kindness, and dignity - irrespective of gender, race, or religion.
